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Each student will select an industry and company and will provide the strategy (Name, Logo, Mission Statement, Vision Statement, SWOT Analysis, Competitive Strategy, Primary Product/Service) and will describe how all ten of the OM Decisions from the above list are applied to the industry and/or company. It is recommended that each student document the 10-decisions of the selected company throughout the Term.

QM3345 Operations Management Case Study Project – Due 3/6/22
(This case study uses the Heizer & Render 10-Decision Method for Operations Management)
Design of Goods and Services (Chapters 5)
Managing Quality (Chapters 6)
Process and Capacity Strategy (Chapters 7)
Location Strategy (Chapter 8)
Layout Strategy (Chapter 9)
Human Resources and Job Design (Chapter 10)
Supply Chain Management (Chapters 11)
Inventory Management (Chapters 12)
Scheduling (Chapters 13)
Maintenance (Chapter 17)
Industry Listing – The student will first select an industry of interest.
Agriculture, Forestry, Fishing: This is a small industry and many jobs are in Agriculture. Many workers live in rural areas and around half are Farmers and Farm Managers. Seasonal work is common, providing short-term opportunities for workers of all ages. Many skills are learned on-the-job and around half of workers do not have post-secondary school qualifications. The number of workers with a university degree has been growing.
Mining: Mining is a small but important industry. Mining covers the exploration and extraction of minerals, oil and gas. To work in Mining you generally need to study after high school. Some jobs vital to the Mining industry, like Mining Engineer or Geologist, need a university degree.
Manufacturing: This is one of the largest industries. It covers manufacturing of food and beverages, petroleum and coal, polymer products, machinery, automobiles, furniture and more. Many workers in this industry are male and employed full-time, but part-time employment is becoming more common. There are a broad range of jobs in this industry. There are also many lower skilled jobs.
Utilities (Including Electricity, Gas, Water, Waste Services): This is actually a relatively small industry. It covers electricity supply, generation, transmission and distribution, gas supply, water supply as well as sewerage and waste disposal. The workforce is highly skilled. Many of the workers are male and part-time work is rare.
Construction: Construction is a large employing industry. Trades workers are vital to Construction, with apprenticeships and traineeships the main entry pathway. Jobs in Construction can be physically demanding, like bricklaying, meaning that many people leave the industry when they are older. This opens opportunities for young people, and the training and experience can lead to management jobs. Many of the workers are male and part-time jobs are rare.
Wholesale Trade: Wholesalers don’t usually have a shop front to sell their items; they are the middle step between producers and retailers. Wholesale jobs are generally in capital cities and most are full-time. There are good entry level opportunities that do not require study after high school.
Retail Trade: This is a very large industry. There are jobs throughout the U.S. in a variety of stores. Part-time work is common and many workers do not have post-secondary school qualifications. Part-time work is common and weekend work makes this industry a good option for workers who would like to combine work and study, or work and caring responsibilities.
Accommodations and Food Services: This is also a large industry and provides good entry-level jobs. Most jobs are in hotels, motels, cafes, restaurants, take-away shops, bars and taverns. Part-time employment is common, making it an attractive option for young people who want to combine work and study.
Transport/Postal/Warehousing: This industry includes the movement of people and goods by road, rail or air. Postal and courier services, warehousing and storage are also included. Many workers are male and are employed full-time. There are opportunities for lower skilled workers, with almost half of all workers not completing post-secondary school education.
Information Media and Telecommunications: This relatively small industry covers newspapers, books, software and online media, as well as radio and TV broadcasting, internet publishing and broadcasting, internet service providers, telecommunication services and libraries. Many jobs are located in more populous cities. Nearly half of the workers have a university degree.
Financial and Insurance Services: This industry includes banking, insurance and annuity funds, as well as financial brokering services. There are fewer young people than in other industries, and part-time time work is uncommon. Many workers in this industry have a university degree. The largest occupation, bank employees, doesn’t require a degree and may provide a pathway into the industry.
Rental, Hiring, Real Estate: Rental and Hiring includes all car hiring, farm animal and bloodstock leasing, and leasing of other goods like video games and heavy machinery. Real Estate Services includes the selling or renting of property, the management of rental properties, and property valuations. This is a small industry and around half of the workforce is female. There are job opportunities across all education levels.
Professional, Scientific, Technical Services: This is a large industry. It covers a range of activities, like legal and accounting services, veterinary services and computer system design. Many of these services support other industries. The workforce is highly skilled and workers usually have a university degree. Most jobs are full-time and are located in capital cities. There are fewer young workers in this industry because of the extra education required.
Administrative and Support Services: This small industry covers many services like office administration, debt collection, call centers, travel agencies, building cleaning, pest control and gardening services. There are good part-time employment opportunities, and many of the jobs do not need post-secondary school qualifications. Jobs like cleaning and gardening can be physically demanding.
Public Administration and Safety: This industry includes federal, state and local government administration, the military, and services like the police force that enforce rules and public order. As this industry tends to have an older workforce, there may be job opportunities as workers retire. Most workers have either a technical or university degree. Part-time employment is rare and some jobs are male dominated.
Education and Training: This is a fast growing, large employing industry. It includes teaching across all levels of schools, as well as University Lecturers and Tutors. There are jobs across the country. Most jobs need a university degree, but there are lower skilled jobs like Teacher’s Aide that can provide a pathway. The older age profile suggests there could be opportunities as workers retire.
Health Care and Social Assistance: This is the largest and fastest growing industry. It covers health services like hospitals, General Practitioners, dental and ambulance services, as well as services like child care and aged care. Many workers are female and part-time work is common. Education is important if you want to work in this industry. Jobs like nurses and doctors need a university degree, while child care workers and aged care workers need technical school qualifications.
Arts and Recreation Services: Arts and Recreation Services is a small industry that includes museums, zoos, parks, botanical gardens, creative and performing arts, professional and recreational sports, amusement centers and casinos. Workers tend to be young and many do not have post-secondary school qualifications. This industry includes professional sportspersons who have many years of training.
General Services: This diverse industry includes personal services like laundry, hairdressers and day spas; funeral and religious services; car repair and maintenance (like spray painting) and other machinery repair services. There are opportunities for young people and jobs tend to be full-time. Many jobs in this industry, like hairdressers and motor mechanics, need an apprenticeship or traineeship.
Below are 3 or 4 example companies for each industry. Any other company chosen requires professor’s approval.
Agriculture, Forestry, Fishing
Archer Daniels Midland
Inland Seafood
Southern Copper
Ford Motor Company
Utilities (Including Electricity, Gas, Water, Waste Services)
Waste Management Inc.
Duke Energy
Southern Company
Pacific Gas and Electric Company
Bechtel Corporation
Turner Construction
Jacobs Engineering Group Inc.
Wholesale Trade
Wholesale Central
Retail Trade
Accommodations and Food Services
Hard Rock Café
Champion Logistics Group
Information Media and Telecommunications
The Walt Disney Company
iHeartMedia Inc.
Comcast Corporation
EchoStar Corporation
Financial and Insurance Services
Edward Jones
Capital One Financial
Rental, Hiring, Real Estate
LEDIC Management Group
Century 21
United Rentals
Professional, Scientific, Technical Services
Microsoft Corporation
Accenture PLC
FIS (Fidelity Information Services)
Deloitte Touche Tohmatsu Limite
Administrative and Support Services
Staples Inc.
Las Vegas Convention and Visitors Authority
LinkedIn Corporation
SYNNEX Corporation
Public Administration and Safety
Public Administration Associates, LLC
Corecivic, Inc.
Motorola Solutions
Verint Systems
Education and Training
Cornerstone OnDemand
Mercuri International
TTA (The Training Associates)
Health Care and Social Assistance
UnitedHealth Group
Express Scripts Holdings
HCA Healthcare Inc.
Feeding America
Arts and Recreation Services
Live Nation Entertainment Inc.
Fitness International LLC
Smithsonian Institution
General Services
Pep Boys
Massage Envy
Each student will select one company from the list for their chosen industry or substitute another one on approval by the professor. Any choices outside this listing must be defended.
Each student should document the descriptive details and 10-decisions of the selected company throughout the semester.
The student will submit a written report with references addressing the above no later than 3/6/22.


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