Men are more affected by reference groups than women are when buying clothes

Choose one of the two following topics and focus most of the text on it. reference groups
Argue and support that:

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1) Men are more affected by reference groups than women are when buying clothes
–    Introduce reference groups
–    Introduce the argument: This essay argues that “men are more affected… etc”
–    Use 2-3 consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it’s organized

•    Reference groups and their affects on buying decisions
•    What is/are the main reference group(s) that affect men when buying clothes
•    Use theories to prove it
•    How they affect them and why
•    What ages of men are mostly affected by reference groupss
•    Do reference groups have a negative affect?

 

 

 

 

2) Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes

–    Introduce reference group
–    Introduce the argument: This essay argues that “generation z is more affected by… etc”
–    Use consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it is organized

•    Reference groupss and their affects on buying decisions
•    What are digital influencers and how do they set the trends for generation Z
•    How badly are generation Z affected by digital influencers
•    Use theories to prove it
•    How they affect them and why
•    Why are millennials less affected by digital influencers and celebrities
•    Do digital influencers and celebrities have a negative affect

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