manufacturer of passenger cars
L’Amour Auto Works (LAW) is a ten-year old manufacturer of passenger cars, with head quarters in Brunswick, New Jersey. LAW was founded by a flamboyant engineer named Gregory L’Amour ten years ago. Although the company has had a lot of success in the U.S.A., it has not ventured overseas. Revenue for the company has remained somewhat stagnant at $ 5 billion and LAW is looking for other more lucrative markets. Recently, L’Amour visited XXX and thinks that it will be a good market for LAW.
L’Amour is a very shrewd businessman and does not want to commit a blunder by entering an unknown market and has asked you (the Vice President of Marketing) to prepare a report on how to enter the auto market in XXX. The report and a presentation of the same is scheduled before a board meeting in the MGM Grand Hotel in Las Vegas.
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