GOAL: Create an 800-1000 word paper that presents a compare and contrast of three companies mission/vision/values statements, utilizing the tools of strategic planning.
Instructions: Write a 800-1000 word paper (body content length) based on researched artifacts from three companies in the same sector of private or non-profit industry (e.g., restaurants, services, products, hospitals, etc.) and their individual presentation of mission, vision, and values. After presenting each companys brief history, mission, vision, and values, compare and contrast the various features and differences between the selected same-sector companies. Using relevant research via peer-reviewed journals from the online library, conclude your paper with a scholarly assessment about the strengths and weaknesses of the mission, vision, and values of the companies researched. Make sure to emphasize the compare/contrast element of this assignment as you look at the companies alongside each otherthat is where the analytical assessment comes into play; that is the place to demonstrate your ability to think and write critically.
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